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06/14/2022

Market insight: Freezers in focus

NPD Group's research points to fast times for the ice box.
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STAT: In the first two months of 2022, unit sales of freezers increased more than 80% compared to the same period in 2021. 

SOURCE: The NPD Group / Enhanced Retail Tracking Service, January-February 2022

ANALYSIS:  “The consumer’s return to the office, school, and evening and weekend activities, brings back time pressure and a greater need for convenience,” said Joe Derochowski, home industry advisor at NPD Group. “Consumers often leverage the convenience of frozen foods and leftovers when time-crunched, which creates a greater need for freezer space.”

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Freezer
NPD Group tracked a giant sales surge for freezers in early 2022.