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Myers & Son's new site helps upselling | HBS Dealer
Myers & Son's new site helps upselling York, Pa.-based building supplies dealer John H. Myers & Son, launched a fully redesigned and enhanced Web presence at jhmson.com . The company said it developed the site to provide new tools to its customer base of builders and remodelers. The redesign also offers improved navigation and hundreds of new product and project images.
York, Pa.-based building supplies dealer John H. Myers & Son, launched a fully redesigned and enhanced Web presence at jhmson.com . The company said it developed the site to provide new tools to its customer base of builders and remodelers. The redesign also offers improved navigation and hundreds of new product and project images. “When we talked to our contractor customers, they told us they wanted tools to help them communicate with – and sell to – homeowners,” said Bob Myers, III, president of John H. Myers & Son. “When we redeveloped the site, we incorporated tools that enable homeowners to visualize what they want and make informed product choices.” The new site also includes a Design Gallery that features hundreds of room scenes ? a virtual concept factory that enables homeowners to identify appealing styles and colors and to select materials for specific projects. “We’ve received a very positive response from our contractor customers on our Design Gallery,” stated Bob. “It’s doing exactly what we designed it to do—assist the contractor with the sales process. Homeowners are contacting contractors and referencing photo from the Gallery. It’s also proving to be a great up-selling tool.” The site was developed by York-based Jarvis Green Design & Marketing.
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