LP Building Solutions enhances remodeler loyalty program
LP Remodelers Edge is designed to strengthen a contractor’s business while adding new digital services.
LP Building Solutions (LP), has enhanced its preferred contractor loyalty program targeting exterior remodelers.
This rebrand has led to a new name to represent the program’s innovative offerings: LP Remodelers Edge.
LP Remodelers Edge is designed to strengthen a contractor’s business with a number of benefits, including homeowner referrals to grow their business faster, marketing and training resources to close more sales, and rewards to reinvest in their business.
The loyalty program now provides more ways for remodeling contractors who purchase LP SmartSide Trim & Siding to be rewarded for their hard work and loyalty. The more LP SmartSide products a contractor uses, the more points they can earn and the more resources they can access.
“It was important for the enhanced loyalty program to be simple,” says AJ Keating, R&R segment marketing manager, LP Building Solutions. “It’s also easy to use. Contractors simply upload their SmartSide purchase invoices and earn points. There’s no red tape.”
Once contractors meet program requirements, they can receive leads in their service area directly from LP; dedicated marketing support and materials to build stronger relationships with customers; and points redeemable for cash rewards, merchandise, trips, and more.
Additionally, LP Remodelers Edge offers Business Builder Funds for reinvesting earned points back into a contractor’s business.
LP has also added helpful services from trusted industry partners including HOVER, which offers fully interactive 3D modeling of any property using a smartphone, and fast prospecting tools from Lead Scout.
“The goal of many contractors is to cultivate success and to stand out for the quality of their craftsmanship. It’s our goal to help them get there,” says Keating. “Our customers pride themselves on offering premium services and siding products, and we want to give them an extra edge when it comes to their businesses while rewarding them for jobs well done.”