At Lowe’s, holiday deals begin early

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At Lowe’s, holiday deals begin early

By HBSDealer Staff - 10/21/2020

Lowe’s wants Americans to give the gift of home this holiday season. And to emphasize the point, the giant home improvement company is launching its “Season of Savings” earlier than ever – Oct. 22. The company is also introducing “Free Local Fresh Christmas Tree Delivery.”

Marisa Thalberg, Lowe’s executive VP and chief brand and marketing officer, described the new moves as part of a story of going “home” for the holidays. “Our homes have never been more meaningful to our lives than they have been in 2020,” she said. “As we approach the holidays, the idea of gifting the home feels especially right.”

The Lowe’s holiday sales season is following a schedule with overlapping offers.

Oct. 22 through Dec. 2: Daily, one-day, online-only "Cyber Steals" on tools, generators, pressure washers, patio sets, electronics, small appliances, floorcare, lighting, décor and more.

Oct. 28 through Dec. 30: Buy one select DeWalt 20V Max XR Power Detect Tool, get one select bare tool free. And also buy one select Craftsman V20 Max Battery Kit or Combo Kit, get one select bare tool free.

Nov. 19 through Dec. 2: Savings up to $700 when you purchase major appliances totaling $1,999 or more.

And starting Oct. 30, Christmas trees and other decorative items, including fresh-cut wreaths and tree containers, will be available for free local delivery for purchases over $45.

There’s also a place for pros in the Lowe’s holiday marketing plan. Oct. 29 through Nov. 25 will be billed as PROvember, with a variety of savings and promotions. Chief among them: a chance for Lowe’s for Pros account holders to win a 2021 Chevy Silverado packed with more than $3,000 worth of DeWalt tools.

As part of a tradition, Lowe’s will again be closed on Thanksgiving Day.

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