LMC members sharpen their skills

Members of the buying group attend the Virtual LMC Sales Masterclass.

Forest and building materials buying group LMC continues to promote higher education.

The company held its Virtual LMC Sales Masterclass earlier this month, providing skills development for 60 participants from 30 companies. The event was led by the Kellogg School of Management’s Executive Education from Feb. 16 to Feb. 18.

For the seventh year, LMC partnered with a top three executive education institution to offer a  concentrated leadership program. The session covered topics such as sales, marketing,  finance, culture, innovation and negotiation, in addition to building skills in financial acumen,  strategic planning and leadership. In this year’s three-day program, leaders were immersed in highly interactive lectures specifically focused on sales that included small group exercises, LMC said.

“I thought that the Kellogg program delivered on all fronts,” said T.J. Shaheen, vice president of Builders General. “When a three-day educational event passes by in a flash, for me that is a sign of being truly engaged &  enamored."

The Masterclass, led by professor Craig Wortmann, took the attendees on the sales journey,  where they learned how to do a self-evaluation of skills, handle objections, and develop the power of story-telling, among other skills. 

“It was one of the most educational and engaging training courses I have participated in,” said Brian Kerkhoff, president of KA Components. “Craig’s knowledge and passion for sales was invigorating! Craig and his team’s construction and presentation of the course material through real-world scenarios provided  solid take-away of tools I can use for continual improvement within our organizations and my daily life.”

According to Kerkhoff, LMC “provided first-class and unmatched series of education and networking  since my attendance at the inaugural Wharton experience.”

Discussions have already begun around next year’s event as LMC continues to provide networking and educational opportunities for its members at the highest level. 

Based in Wayne, Pa., LMC membership includes more than 1,600 dealer locations in the United States and the Bahamas.