LL Flooring honors first responders
Lumber Liquidators, which is transitioning a new “LL Flooring” banner, has plenty to share in 2021.
The specialty flooring retailer recently thanked several first responder organizations that helped their communities last year by gifting them with hand-crafted wooden American flags.
In a salute to first responders and organizations who supported their communities throughout the challenging year of 2020, LL Flooring teamed up with its partner Pennwood Products to create five artfully crafted American flags, handmade from Pennwood's heritage 50-year-old pine.
Based in East Berlin, Pa., Pennwood is a family-run business founded in 1942, and maker of high-quality hardwood moldings, stair treads and risers.
To celebrate first responder and relief groups, LL Flooring and Pennwood gifted flags to following organizations:
- Davenport Fire Department (Iowa)
- Richmond Fire Department (Virginia)
- Grand Junction Fire Department (Colorado)
- McKenzie Fire & Rescue (Oregon)
- Community Foundation of Southwest Louisiana
"We are grateful for these amazing first responders and the critical services they provided throughout 2020," said Charles Tyson, president and CEO, LL Flooring. "These hand-crafted flags are our way of thanking them for being there for our communities."
More information about the special flags, along with a video about the donations, can be found here.
Flooring of the Year
LL Flooring said that it also looked to carry the positive momentum from 2020 into the New Year through the culmination of the Floor of the Year contest, with the winner being decided by an online public vote in December among 12 top-trending floor styles.
The 12 finalists were selected through LL Flooring's ongoing monitoring of the latest home décor trends, as well as input from designers and home-industry professionals to ensure they represent trend-right styles.
The winner, Gold Coast Acacia Hardwood, is crafted from solid, natural acacia that is ideal for warming up a home. The copper tones highlight the distinct knots and grains in this exotic species, making it a dramatic and beautiful flooring choice that complements any style, the retailer said.
Rounding out the top three Floor of the Year finalists are Manhattan Chevron Engineered Hardwood and Urban Loft Ash Engineered Vinyl Plank.
"It's exciting to see which floors resonate with our customers and this contest gives homeowners an opportunity to view and vote on some of our best and most beautiful trending floors," Tyson said. "We're proud to offer a wonderful selection of great flooring that can suit any home design, and the Floor of the Year contest showcases just a snapshot of our vast flooring styles."
LL Flooring offers more than 400 varieties of floors in the latest styles including solid and engineered hardwood, laminate, waterproof vinyl plank, porcelain tile, bamboo and cork.
LL Flooring, based in Richmond, Va. operates more than 400 locations across the country.