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07/02/2021

LBM Advantage names marketing manager

Maria Saraceno-Ward hopes to help deepen connections and boost growth for the LBM co-op.
a woman wearing glasses and smiling at the camera
Maria Saraceno-Ward

LBM Advantage, Inc., the New Windsor, N.Y.-based lumber and building material co-op, named Maria Saraceno-Ward as marketing manager, working from corporate headquarters in New Windsor, New York.

Saraceno-Ward brings years of professional experience in business development, marketing, media relations, trade show and special events planning. She will be responsible for strategic marketing activities that will help foster mutually beneficial relationships and growth among Advantage’s member and vendor communities.

“We are very excited that a marketing professional of Maria’s ability has joined our team,” said Steve Sallah, LBM Advantage president and CEO. “Maria’s experience and professionalism will not only benefit our marketing goals and membership growth, but will be an important asset for better understanding and serving our existing membership,”

About her new role, Maria stated, “I am delighted to be working in such an important sector of the economy and with a team that highly values their member and vendor relationships. I look. forward to working closely with our experienced marketing team members to deepen our connections and provide value to our building community.”

LBM Advantage operates out of four locations: New Windsor, N.Y., Grand Rapids, Mich., Smithfield, N.C., and Monroe, La. The co-op serves more than 500 independent members.