Lainey Wilson performs for Tractor Supply
Tractor Supply Company is continuing its partnership with Grammy Award-winning singer-songwriter Lainey Wilson.
Wilson will serve as a “Brand Ambassador” for 2024 while continuing to highlight Tractor Supply’s “commitment to and passion” for serving all those who enjoy living “Life Out Here,” the Brentwood, Tennessee-based farm and ranch retailer said.
To kick off the renewed partnership, Wilson stars in a new 30-second spot featuring her newest song Country’s Cool Again.
Viewable on Tractor Supply’s social media and across select linear streaming platforms, the ad gives viewers a glimpse into Wilson’s life on the road, contrasted with her journey back to the farm where she grew up and the joys of Life Out Here.
Click here to watch the new Life Out Here ad featuring Wilson.
“When the road turns to gravel, when the city becomes country, and the noise becomes music, that’s when you know you’re out here,” says Wilson in the new ad.
“Lainey's music and creative process remind us to slow down and appreciate Life Out Here,” said Kimberley Gardiner, chief marketing officer of Tractor Supply. “Her connection to this way of life fuels her, just like it fuels us at Tractor Supply, and we look forward to continuing to share this passion in the next chapter of our partnership.”
In 2022, Tractor Supply debuted a TikTok-style TV spot starring Wilson, which aired for the first time during the Yellowstone Season 5 Premiere. The spot was inspired by Tractor Supply’s dedication to Life Out Here and featured Wilson’s latest release Live Off from her album Bell Bottom Country.
“As a fifth-generation farmer’s daughter, Tractor Supply has played an integral part of my lifestyle from a young age,” said Wilson. “Originally from a town of 200 people, to now living out my dream playing music around the world, Life Out Here is true to my core. When I’m off the road, I’m spending time outside back at home on the farm enjoying the little things in life.”
Last year, Wilson served as curator of the Tractor Supply Emerging Artists Program to support and influence the next generation of country music stars. Wilson advised and played an active role in launching and executing the overall program, and served as a mentor to help launch the careers of rising artists and songwriters and their songs inspired by Life Out Here.
Beginning May 1 through May 15, as part of Tractor Supply’s partnership with Wilson, members of Tractor Supply’s Neighbor’s Club loyalty program can enter for a chance to win an all-expenses paid trip to Nashville, Tennessee, a pair of tickets to Wilson’s show at Nissan Stadium on June 8 during country music’s biggest week and meet-and-greet passes to meet Wilson.
Tractor Supply operates more than 2,200 stores in 49 states along with nearly 200 Petsense by Tractor Supply small-box stores in 23 states.
