Kohler adds chief brand officer

Samie Barr brings more than 30 years executive experience to the newly created job.
Kohler Samie Barr
Samie Barr

Kohler Co. has appointed Samie Barr as chief brand officer.

The role was created, said the firm, to fuel strategic acceleration and further elevate the Kohler brand globally across a diverse set of dynamic businesses.

“Samie is an inspirational, high-performing leader who will help us continue to further enhance the creativity and impact of the Kohler brand,” said David Kohler, chair and CEO of the company.

Barr will report to the CEO, serve on the Kohler leadership team, and partner with leaders across the business to deliver the company’s mission of a higher level of gracious living for customers, brand partners and associates.

“She is a values-based leader known for building high-performing teams with an inspiring and inclusive style,” said the CEO.

Barr brings more than 30 years of progressive consumer and retail experience in fast-paced, high-growth companies, said the firm. She has a proven track record of leading customer-centric transformation and delivering growth.

“Samie brings a deep understanding of global markets and has extensive experience in brand and business strategy, transformational innovation, digital leadership, and creative development for some of the world's most loved and trusted brands,” said Kohler.

Barr joins Kohler Co. from CB2, a division of Crate and Barrel Holdings, where she was senior vice president of marketing.

Prior to that she was vice president global brands at Hyatt Corporation and spent 15 years in leadership roles at Starbucks Coffee Company across U.S. and International businesses.

Barr will have responsibility for leading global creative, media and digital capabilities and the global teams responsible for the brand experience, said the company.

“My experience and passion for leading brands centered around design, hospitality and retail make this an extraordinary opportunity,” said Barr.

“I look forward to working alongside David and his talented team to realize the incredible potential for the brand.”

Founded in 1873 and headquartered in Kohler, Wisconsin, Kohler Co. is a global designer, innovator and manufacturer of kitchen and bath products.