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05/14/2021

James Hardie has a new message

Fiber cement building products manufacturer launches “It’s Possible” campaign.
a person riding on the back of a house

James Hardie, the largest global manufacturer of fiber cement building solutions, has a launched a new marketing campaign.

The “It’s Possible” campaign is focused on empowering homeowners to realize their dream home. Included in the marketing package are television commercials, digital media, and social media. 

Television commercials have already begun airing in major metro markets 

“The launch of this campaign marks our brand extension into a consumer-focused brand that inspires homeowners to achieve their dream exterior with endless design possibilities,” said Jack Truong, CEO of James Hardie. “Our category-defining building solutions also deliver lasting beauty and trusted protection.”

The “It’s Possible” hero commercial illustrates the ways a family finds comfort, connection, joy, long-lasting beauty and protection from their James Hardie home over the years.  

James Hardie said the campaign comes at “an opportune time” with home renovations, remodels and sales on the rise. The U.S. Census Bureau’s American Housing Survey indicates that the median U.S. home was built in 1974, meaning that the average American home is now 40 years and older.

James Hardie’s new commercial can be viewed here.