Rocky’s holds Second Annual Pet Food drive

Through a partnership with Nutro Pet Foods, Springfield, Mass.-based Rocky’s Ace Hardware and customers are helping homeless and abandoned pets.

Each of the 33 Rocky’s Ace Hardware stores have partnered with an area Humane Society or Shelter to collect food this Holiday Season for the much forgotten and unfortunate animals in our own community. “This is a fantastic opportunity for concerned individuals to help innocent animals without having to make a separate trip to their area Animal Shelter or Humane Society,” said Rocco Falcone, president and CEO. 

Here is how the program works: Customers make donations of much-needed pet food at their local Rocky’s Ace Hardware store; specially marked signs and a collection basket will guide customers to the collection area. The stores will then in turn collect all donations and drive them to their locally chosen charity. Nutro Pet Foods has partnered with Rocky’s in donating more than $1,500 worth of premium dog and cat food to kickstart the program. Donations will be delivered directly to the Shelter or Humane Society on or about Dec. 24, 2012. 

Last year, the first annual pet food drive resulted in more than 4,000 lbs. of food and many toys, pet beds and other needed accessories being donated to a long list of worthy humane societies and animal shelters. “This year our drive has been lengthened by one week. Although last year’s numbers were fabulous, we hope to surpass that this year,” said Geoffrey Webb, director of marketing and advertising.