At House-Hasson, a more powerful Web tool

Called, the new dealer-exclusive website enables orders through the Internet and the latest product information for the 105-year-old distributor.

House-Hasson Hardware has inaugurated a new dealer-exclusive website,, which enables dealers to order via the Internet and get up-to-the-second information on House-Hasson’s more than 50,000 products. 

Accessed by a user name and password, was created in response to customer requests, said Don Hasson, president of House-Hasson.

“We want our dealers to always have premier programs,” Hasson said. “We talked to them about what they wanted, needed and would like, and created to give them more tools, features and benefits.

“One of our most significant new tools is the product index,” Hasson said. “We’ve taken all our fine-line classes and indexed them on Using keywords, a dealer looking for a specific item can find it quickly and not have to search through large groupings.

The dealer information on the website is always current, and dealer ordering is simplified because information collected on their hand-held CipherLab units is transmitted directly to the website using the dealer’s Internet connection, Hasson added.

Ron Yatteau, House-Hasson’s electronic dealer services director, explained how and CipherLab work together. “Using his CipherLab hand-held device, a dealer scans bin tags, puts the CipherLab into a cradle and accesses,” Yatteau said. “The information in the CipherLab appears as an order on the dealer’s House-Hasson customer site. The information is customized to and for the dealer and includes the store’s sales history and pricing.”