Fortress partners with Dealers Choice

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Fortress partners with Dealers Choice

By HBSDealer - 06/12/2020

Fortress Building Products, the Garland, Texas-based manufacturer, has partnered with distributor Dealers Choice.

The move allows Fortress to expand the availability of its Infinity I-Series composite decking, Evolution light-gauge steel deck framing, and Al13 HOMETM Aluminum Railing and Infinity Modern Rail. Fortress said that the distribution partnership will allow better product support for builders in the Midwest.

“Partnering with Dealers Choice to extend our Fortress Total Solution reach throughout the marketplace was an easy decision–their strong reputation within the building industry speaks for itself,” said Jeff Schulz, vice president of channel sales at Fortress Building Products. “Their knowledgeable sales teams and robust distribution network will prove to be invaluable resources to Fortress during this period of strategic growth.” 

Dealers Choice operates more than 20 locations in 15 states while servicing independent dealers, lumberyards and building centers throughout the country. Their goal is to deliver “The Experience You Want, The Service You Expect and The Value You Deserve.” 

“Dealers Choice is excited to partner with Fortress as we continue to diversify and expand our product offerings to better serve our customers in the Midwest market,” said Clint Wade, national vice president of Dealers Choice. “Fortress’ reputation for delivering category-leading product lines, combined with their commitment to the success of their distribution channels, makes them an ideal partner.”