Fortress Building Products is headed to the highway
A showcase for the Fortress Building Products Total Solutions Tour.
fencing, framing, lighting, fasteners, cladding, and pergola offerings,
The Garland, Texas-based building products manufacturer is embarking on a nationwide Total Solution Tour, which kicks off in the Pacific Northwest this spring.
A “decked” out tour trailer will travel to dozens of U.S. cities and host interactive, socially distanced experiences that showcase the Fortress total solution of outdoor building products.
To demonstrate the products’ breadth and versatility, the Fortress Total Solution Tour trailer will be outfitted with building materials that work together or stand alone. From bamboo-based composite cladding to durable steel deck framing and aluminum fencing, attendees will have the chance to experience the products firsthand.
“Consumer interest in home improvement and outdoor living is still at an all-time high, and the ongoing lumber shortage continues to impact builders’ and contractors’ work schedules. We released several new wood-alternative building products over the last year and feedback has been overwhelmingly positive,” said Toby Bostwick, vice president, Product & Brand, Fortress Building Products. “In today's environment, we have to use innovative approaches to reach our customers, and the Total Solution Tour is no exception.
Interested attendees can follow the tour route via an interactive roadmap, download a “tour tunes” inspired playlist curated by the Fortress team and request to be notified when a tour event is scheduled nearby. Dealers and distributors interested in hosting a Total Solution Tour experience are encouraged to request a tour stop and review safety guidelines.
“We’re going the extra mile – literally – to bring our customers the best outdoor building products available,” Bostwick said.
Click here to learn more about Fortress Total Solution Tour, including tour stops.