Fastener Focus: Camo
Launching a new fastening method in an industry that had done things the same way for years, CAMO was born from innovation. We push ourselves to think outside the norm in continuing to invent better tools and fasteners to help the ‘Everyday Doer’—the pro deck builders, remodelers and DIYers—build the best possible deck.
WHAT WE ARE HEARING FROM CUSTOMERS
When people use our products, they’re not just building a deck, they’re building something better. A foundation for people to enjoy life, celebrate milestone, and gather. A space that is an extension of their homes and often the best part of their day. To deliver on this, we must listen:
• Our contractors want a full innovative product pipeline that promises to improve the way they work, shorten installation times, and offer solutions to problems they aren’t even aware of yet.
• Dealers tell us to keep it up with the clear, concise, and highly visual marketing efforts for retail. Our Destination Dealer sets set us apart from our competitors and offer a best-in-class shopping experience.
“Because Innovation is woven through the fabric of the organization so intensely, it is difficult to identify a single innovation that makes us most proud,” said Dani Zizak, chief marketing officer. “I personally am most proud of the constant institutional, almost fanatical drive, plus mindset to create better products and systems for our brand users.
”We say it all the time: ‘We innovate for the men and women that use our products.’ This is the spirit of our CAMO brand purpose: ‘We exist to invent new and better, to break the limits of how it’s always been done, creating connections that have the power to transform.’”
