National Hardware Show
EVENTS

Home Builders Welcome at the Big Show

National Hardware Show embraces innovation as it builds new audiences.

BY Ken Clark

If you’ve been following the evolution of the National Hardware Show, you’ve probably heard about the launch of Tiny Living @ NHS, educating the industry on the tiny-home trend. Also widely reported is the debut of an Interactive Smart Home, showcasing the latest in home technology.

But here’s a lot more going on at the National Hardware Show that affects hardware and building supply dealers – and their customers. For instance, an alliance with the National Association of Home Builders is getting off the ground.

According to Rich Russo, industry VP for the National Hardware Show, the teamwork and the sharing of marketing material and promotional efforts all make perfect sense for NHS and the NAHB. Smart home trends and tiny home education are just part of the wide expanse of common ground.

“There are a lot of builders out there who just want to know what’s going on, and how they can either participate or take advantage of the trends.” Russo told HBSDealer. “So, we see builders, contractors, remodelers as another area of growth from an attendee standpoint.”

The National Hardware Show will light up Las Vegas May 7-9 at the Las Vegas Convention Center.  And the sheer variety of products for home improvement representing 15 major product categories has a natural interest for anyone who gets paid to build or remodel a home.

“There is definitely a lot of crossover there,” Russo said. “And there are certainly opportunities for [builders, contractors and remodelers] to learn, to educate themselves, and then in addition, to find some really cool products that they might be valuable to them.”

For the entire spectrum of the home improvement industry, the National Hardware Show again promises its bread-and-butter – innovation and new products.

“Innovation continues, and it drives this industry,” Russo said. This year’s Inventors’ Spotlight event will have more than 150 inventors with never-before-seen products. There will also be an emphasis on identifying those products throughout the show floor that are being launched at the 2019 National Hardware Show.

“Exhibitors are looking to introduce products that make projects easier, faster, more efficient, or more effective,” Russo said. “So certainly I think that applies throughout the entire industry, whether you’re talking about a major manufacturer, or a retailer. There’s no doubt that people are having to do more with less, and that will be showcased at the event.”

At last count, the National Hardware Show has built up some positive statistics. Pre-registration is up 25% compared to 2018. Also there are more than 700 new-to-the-show companies that will be on the exhibit floor.

“That’s a great reason for retailers to come and see the show, because there is going to be a lot of vendors that they haven’t met before, and products they haven’t seen,” Russo said. “We’re excited about it.”

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