For Do it Best: Products and know-how
INDIANAPOLIS – After rolling out the first phase of its ambitious e-commerce initiative, Do it Best says it has crossed the 1.6 million mark for items of content, making it easier for retailers to sell online.
Additionally, Allison Flatjord, vice president of e-commerce, speaking here at the Do it Best Fall Market kickoff event, pointed to other unlocked benefits: the ability for customers to earn and redeem Best Rewards, the co-op’s loyalty program, both online and in—store. Also unlocked are the ability for the retailer to show its full assortment online, whether it was purchased through Do it Best or not.
E-commerce was one of the many topics on the front burner in Indianapolis. The solution powers up members’ online competitiveness, capturing more customers wherever they’re shopping and driving more traffic into their stores.
Also built to boost business was the immersive Solutions in Action exhibit.
Solutions in Action—a 13,000-square-foot home center exhibit with expansive garden center featuring proven solutions for branding, merchandising, lighting, layout, and ecommerce integration—allows members to see the customer journey from online to in-store.
Do it Best describes the exhibit as wrapped in the modern style, bright open floor plans, and engaging displays of the new Signature Store Design.
On another note, the co-op launched promoted a new optional tagline for members: “Trusted products. Neighborhood knowhow.” The phrase addresses two key questions customers have: Do they have what I need? and can they help me?
“We’ve tested our tagline with customers, so we know it’s powerful and compelling—it hits home,” said Do it Best VP of Marketing Rich Lynch. “Some members have really well thought out brand messaging, and we encourage them to keep using it. But others haven’t had the resources to invest in it, and this new brand messaging helps take some of the burden off them, giving them the resources they need to continue driving growth.”
Also noteworthy from the four-day event: 12 Do it Best members received rebate checks of a million dollars, or more. The co-op had previously announced a total member rebate of $152 million, up from $129 million in fiscal 2022. (Do it Best’s fiscal year ended June 24.)
“There are tremendous opportunities for Do it Best members to build on the historic growth we achieved throughout the past few years,” said CEO Dan Starr. “With the launch of our all-new ecommerce platform, immersive Solutions in Action exhibit, integrated marketing solutions, exclusive purchasing opportunities, and outstanding educational seminars, it’s clear our members have the right partner to continue driving business growth and industry success. We’re confident our members will leave Indianapolis with the inspiration and knowhow to take full advantage of the momentum we’ve built together.”
