Do it Best adds digital leadership
Do it Best has named Corbin Prows as divisional manager of e-commerce platform operations, and Brianna Wells as divisional manager of e-commerce: marketing and merchandising.
These two “digital-focused team members,” said Do it Best, “will ensure the company maintains its relentless focus on e-commerce.”
Prows moves into his role with more than 20 years of experience in e-commerce, marketing, tech development, and program management.
Most recently, Prows served as the Do it Best e-commerce development manager where he successfully launched a best-in-class platform in a much shorter period than it typically takes, said the firm.
Before joining the Do it Best team as a marketing retail programs manager in 2013, he worked as director of marketing management for a telecommunications company focused on revenue-generating programs.
Wells joined Do it Best in 2022 as an e-commerce marketing manager, and she was soon promoted to e-commerce marketing and content manager where she merchandised, sourced, and maintained product content for the company’s new ecommerce platform.
Since her involvement, said the company, the availability of high-quality content has increased from 150,000 visible products to 1.62 million, opening new opportunities for Do it Best members to display all the products they sell in-store.
Wells got her start in the e-commerce industry while working as a product development and photography manager for a national online retailer.
“I’m confident these leaders will drive continued success for our members and advance company objectives in the years ahead,” said Allison Flatjord, VP of e-commerce.
