Promotions at Do it Best Corp.
Executive moves include the promotion of Steve Markley to executive VP of operations.
Fort Wayne, Ind.-based Do it Best Corp. promoted one of its senior leaders while also transitioning another manager into an executive leadership role. Vice President of Merchandising Steve Markley will serve as the company’s new executive VP of operations while William “Dent” Johnson, previously a divisional merchandise manager, will advance into the role of VP of merchandising.
The moves are effective immediately.
Markley has built on more than 30 years of industry experience, beginning his career in what was the company’s original distribution center in Fort Wayne. He came back to the company in the mid-80s, and then moved on to work in the vendor community and also served as a manufacturer’s representative. In 1998 he returned to develop the company’s global sourcing capabilities and vendor export programs. He assumed additional responsibilities as the divisional merchandise manager for electrical, hardware, industrial/commercial, global sourcing and export before advancing to the role of VP of merchandising in 2007.
“We are fortunate to have someone of Steve’s caliber and extensive abilities ready to lead our teams forward as we drive growth for our member-owners through our supply chain excellence,” said Do it Best CEO Dan Starr.
“I’m both humbled and excited to have the opportunity to work with our very talented and strong teams in IT, LBM, logistics, marketing, merchandising, and sales,” said Markley. “Our combined members-first mentality continues to deliver outstanding results and we look forward to driving additional value to Do it Best members across the country and around the world.”
With Markley’s promotion, Johnson moves into the open role of vice president where he will now oversee hardware products purchasing, global sourcing, inventory control, category management, content management, Alliance partner activities, and pricing teams. He joined Do it Best in March 2018 where he worked with numerous product category teams on strategic program development, vendor negotiations, promotional opportunities and supply chain enhancements. He previously served for more than 20 years in senior roles with Michelin Tire Corporation, both in the United States and abroad. Most recently, he was the site manager for Michelin’s BFGoodrich factory, overseeing all facets of operations for the 1,700-employee tire manufacturing facility.
“Already in my time at Do it Best I’ve been very impressed by the intense commitment our team has to serve our member-owners,” said Johnson. “I’m honored to carry on the great work already underway as we further our initiatives to ensure that Do it Best is the first and best choice for independent home improvement businesses.”
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At Orgill, a shifting at the top
New responsibilities for veteran leaders and the naming of a new president.
Orgill, Inc. announced that members of its veteran executive team will have new responsibilities beginning January 2019. Ron Beal, Orgill’s long-time chairman, president and CEO, will drop the president title, but will remain the company’s chairman and chief executive officer.
Boyden Moore, who currently serves as Orgill’s general manager of retail, as well as president of the company’s subsidiary, Tyndale Advisors, will assume the position of Orgill president.
Brett Hammers, will become Orgill’s executive VP of worldwide sales and supply chain. He will be responsible for all sales and product sourcing in support of Orgill’s U.S., Canadian, and international customer base. Eric Divelbiss will become executive vice president of finance and administration in addition to his current role as Orgill’s CFO.
“I’m very proud of what our team has achieved, and these changes will ensure a customer-focused continuity of leadership well into the future,” Beal says. “Boyden brings an extensive understanding of the challenges and opportunities facing independent retailers, and will add fresh ideas as to how we can best assist our customers to help them be successful. Brett and Eric add their years of experience in finding the best ways to support these efforts.”
Beal adds that this plan has been in the works for several years, and is part of an ongoing process designed to both provide for an orderly succession among Orgill’s management team and to maintain the company’s tradition of innovation, according to the Monday announcement.
“I am extremely humbled to be part of Orgill’s dynamic and dedicated team in this new role.” Moore says. “I look forward to continuing to work closely with Ron, Eric, Brett and the entire Orgill team to carry on Orgill’s long history of customer-centric service to independent home improvement retailers.”
“Orgill has always focused on the future, and these changes provide tangible evidence that our customers can rest assured that the company will continue to evolve while providing them with the same levels of quality, service and innovation they have come to expect,” Hammers added.
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Ace’s new tagline hits the airwaves
‘The Home Convenience Store’ stands up against bigger competitors.
Oak Brook, Ill.-based Ace Hardware’s latest round of mass advertising paints the picture of Ace as the convenient, local alternative to Home Depot, Lowe’s and Amazon.
The new ad campaign, form O’Keefe Rehnhard & Paul, includes the call to action: “Around the Block. What you need in stock. With people who know their stuff.” The commercials tagline — “The Home Convenience Store” marks an effort to distinguish the co-op from the likes of Home Depot, Lowe’s an Amazon.
The commercials also play the familiar “Ace is the place” jingle.
The advertising hit national television in late September on networks including USA, HGTV, Food Network, ESPN, NFL Network, Animal Planet and DIY, among others.
Ace’s Senior VP and Chief Marketing Officer Kim Lefko explained the idea behind the advertising this way: “Ace is in a very different position than the large-box retailers. We are more about home preservation than big home renovation. This positioning lets us own the easy fix, replace, repair solutions and builds upon Ace’s very unique place as a community focused store that is there with the right advice and products for our customers.”
In a first for Ace, the campaign also uses an array of social and digital online media channels that tell the Ace story from the consumer’s point of view including a mix of canvas, carousel, video and posts on Facebook and Instagram.
“This new multi-channel campaign puts Ace in front of the millennial consumer, enabling us to take our message to new homeowners and a younger audience,” said Lefko. “It also will introduce new customer-centric offerings over the course of the campaign.”
“This is a bold positioning for Ace that directly takes on the competition by celebrating its heritage in helping customers with its convenience and high-touch service,” explained Tom O’Keefe, CEO of OKRP. “It’s not every day you get to create a whole new category for such a famous established brand, but we believe this campaign will help make Ace more top of mind for everyday home solution needs.”
I agree with the customer looking for a more personalized store that they can go into and get help with what they need and most importantly, find new products that can be used around the house for both the homeowner and the contractor.