DISTRIBUTORS/CO-OPS

Orgill adds e-commerce partner

Localized inventory pricing is part of the Unilog package

BY HBSDealer Staff

E-commerce solution provider Unilog announced a new partnership with Memphis, Tenn.-based hardlines distributor Orgill. Orgill dealers will have shared access to both a new eCommerce website and product content subscription services, according to Unilog.

With annual sales exceeding $2 billion, Orgill distributes hardware and home improvement products to more than 6,000 hardware, home improvement, and building material retailers representing 15,000 locations worldwide.

“We are very excited about this new partnership with Unilog and our combined vision to provide a rich eCommerce solution integrated with our dealers’ in-store systems, providing localized inventory and pricing,” said Boyden Moore, Orgill GM of Retail. “This solution, combined with our unique shared data services model, provides an affordable, integrated omnichannel solution that will enable our independent, locally-branded dealers to build their brand online and compete more effectively. Unilog shares a passion with us to help independent small businesses be successful with their eCommerce strategy.”

The first website to go live under this new partnership was Town & Country Hardware, part of the Central Network Retail Group (CNRG).

In the release announcing the partnership, Phillip Helms, regional VP for CNRG said: “The site is allowing us to serve our customers by listing what we have in-store, and what we can be ordered from our suppliers, with our local pricing and availability.”

The partnership with Unilog will allow Orgill to provide a new digital catalog of more than 150,000 items with enhanced descriptions and content, according to Unilog. Dealers will be able to subscribe to this new digital content and display it on their website for informational purposes or for online sales.

“We’re proud to have partnered with Orgill on this initiative,” commented Suchit Bachalli, CEO of Unilog. “We believe our all-in-one solution is the perfect fit for Orgill’s independent dealers who require a cloud-based eCommerce platform without the need for in-house technical expertise or additional staff to support the initiative. And our content services will address Orgill’s desire for a more powerful digital catalog.”

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