At Orgill, a shifting at the top
New responsibilities for veteran leaders and the naming of a new president.
Orgill, Inc. announced that members of its veteran executive team will have new responsibilities beginning January 2019. Ron Beal, Orgill’s long-time chairman, president and CEO, will drop the president title, but will remain the company’s chairman and chief executive officer.
Boyden Moore, who currently serves as Orgill’s general manager of retail, as well as president of the company’s subsidiary, Tyndale Advisors, will assume the position of Orgill president.
Brett Hammers, will become Orgill’s executive VP of worldwide sales and supply chain. He will be responsible for all sales and product sourcing in support of Orgill’s U.S., Canadian, and international customer base. Eric Divelbiss will become executive vice president of finance and administration in addition to his current role as Orgill’s CFO.
“I’m very proud of what our team has achieved, and these changes will ensure a customer-focused continuity of leadership well into the future,” Beal says. “Boyden brings an extensive understanding of the challenges and opportunities facing independent retailers, and will add fresh ideas as to how we can best assist our customers to help them be successful. Brett and Eric add their years of experience in finding the best ways to support these efforts.”
Beal adds that this plan has been in the works for several years, and is part of an ongoing process designed to both provide for an orderly succession among Orgill’s management team and to maintain the company’s tradition of innovation, according to the Monday announcement.
“I am extremely humbled to be part of Orgill’s dynamic and dedicated team in this new role.” Moore says. “I look forward to continuing to work closely with Ron, Eric, Brett and the entire Orgill team to carry on Orgill’s long history of customer-centric service to independent home improvement retailers.”
“Orgill has always focused on the future, and these changes provide tangible evidence that our customers can rest assured that the company will continue to evolve while providing them with the same levels of quality, service and innovation they have come to expect,” Hammers added.
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Ace’s new tagline hits the airwaves
‘The Home Convenience Store’ stands up against bigger competitors.
Oak Brook, Ill.-based Ace Hardware’s latest round of mass advertising paints the picture of Ace as the convenient, local alternative to Home Depot, Lowe’s and Amazon.
The new ad campaign, form O’Keefe Rehnhard & Paul, includes the call to action: “Around the Block. What you need in stock. With people who know their stuff.” The commercials tagline — “The Home Convenience Store” marks an effort to distinguish the co-op from the likes of Home Depot, Lowe’s an Amazon.
The commercials also play the familiar “Ace is the place” jingle.
The advertising hit national television in late September on networks including USA, HGTV, Food Network, ESPN, NFL Network, Animal Planet and DIY, among others.
Ace’s Senior VP and Chief Marketing Officer Kim Lefko explained the idea behind the advertising this way: “Ace is in a very different position than the large-box retailers. We are more about home preservation than big home renovation. This positioning lets us own the easy fix, replace, repair solutions and builds upon Ace’s very unique place as a community focused store that is there with the right advice and products for our customers.”
In a first for Ace, the campaign also uses an array of social and digital online media channels that tell the Ace story from the consumer’s point of view including a mix of canvas, carousel, video and posts on Facebook and Instagram.
“This new multi-channel campaign puts Ace in front of the millennial consumer, enabling us to take our message to new homeowners and a younger audience,” said Lefko. “It also will introduce new customer-centric offerings over the course of the campaign.”
“This is a bold positioning for Ace that directly takes on the competition by celebrating its heritage in helping customers with its convenience and high-touch service,” explained Tom O’Keefe, CEO of OKRP. “It’s not every day you get to create a whole new category for such a famous established brand, but we believe this campaign will help make Ace more top of mind for everyday home solution needs.”
I agree with the customer looking for a more personalized store that they can go into and get help with what they need and most importantly, find new products that can be used around the house for both the homeowner and the contractor.
Navigating a summer of challenges
At the Do it Best Fall Market, an LBM Update included advice for a complex business.
Indianapolis — The lumber and building material team at Do it Best Corp. has been studying the prices of lumber in all of its forms and have seen some interesting results in 2018. For instance, it’s been one of the worst fire seasons ever – a seemingly inflationary situation — and yet the buyers have seen prices go down.
It’s just one example of the complexities of the lumber and panel market that is being confronted with fires, flooding, volatile freight rates, rail car shortages and in even strikes (or the threat of them) in lumber-producing areas. According to Todd Hixson, Do it Best’s divisional manager for lumber and panel products described prices as heading down from a year ago. Yellow pine is higher, but that’s “the only item we track that is not below last year’s prices,” Hixson said.
According to Do it Best’s LBM team, dealers could help mitigate transportation challenges by speeding up the unloading of shipments. Another idea presented was to consider wall panel and roof truss manufacturing as tactics to increase market share and help building customers manage the labor shortages.
Joe Corah, purchasing divisional manager, building materials, purchasing & home décor, described a summer of challenges that also included product shortages, consolidation of distributors and the impact of tariffs.
The impact of tariffs has generated price increases, as well as confusion as to what is a legitimate price increase, and what is not. According to Jean Fahy, divisional manager, building materials sales, a Do it Best merchandising task force has been established to study rpice increases to determine their validity.
“We are behind the scenes, fighting to keep prices as low as possible,” she said.
Also during the LBM update in Indianapolis, the co-op recognized three of its members for their various recent awards. Charlie Gillman of Gillman Home Centers won the Beacon Award for Retailer of the Year. Brenda and Elliott Massey from Agricola Do it Best Hardware & Lumber won the Beacon Award for Best New Store.
And Adam Hendrix of Chic Lumber Company of greater St. Louis was recognized as HBSDealer Independent ProDealer of the Year.
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