ABC Supply partners with Lee Greenwood

3/5/2018
One of ABC Supply's seven “core values” — along with beliefs in family, giving back to the community and respect for co-workers and customers — is “American Pride.”

ABC Supply has now entered into a multiyear agreement with Lee Greenwood and will sponsor the country singer’s tour bus as it traverses the nation. ABC said Greenwood and his signature song “God Bless the U.S.A.” are a strong fit for company values.

Greenwood was invited to sing the song at the 2017 ABC Supply National Managers Meeting.

“It became apparent that he and ABC Supply embraced the same principles of liberty, community and pride in being an American,” the company said in a statement regarding the partnership.

Today the song “continues to guide the more than 13,000 associates within the company” and is played at the end of every company gathering, ABC Supply said.

Lee Greenwood Lee Greenwood

“As I stated in my song, ‘God Bless the U.S.A.’ — ‘There ain't no doubt I love this land,’" Greenwood said. "My love of the land came from being raised on a farm in California and singing for USO shows while I was still in high school. I felt that same sense of pride from everyone I met who works within the framework of ABC.”

Greenwood added that after meeting ABC executives, including company co-founder Diane Hendricks, “it was obvious that the love of America was not manufactured. So as I travel across this country in my bus, truckers, fans and people I meet will become aware that Lee Greenwood and ABC Supply share the common belief that America is still the greatest country on Earth.”

“Lee represents the same Core Values that are at the heart of our company, and we are excited to welcome him into the ABC family,” said Rozolis, ABC Supply’s president and CEO.

Based in Beloit, Wis., ABC Supply is one of the nation’s largest distributors of roofing along with exterior and interior building products. The company operates more than 700 locations nationwide.
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