Beacon places emphasis on TRI-BUILT brand
At the International Roofing Expo, held this week in New Orleans, La., Beacon announced that it has refreshed its TRI-BUILT private label brand of building products.
The update includes a new, streamlined logo and visual appeal to contribute to the brand’s overall identity, making it easier for contractors to identify TRI-BUILT products, especially on the shelves in Beacon branches, the Herndon, Va.-based roofing and building products distributor said.
“As the category leader, we are dedicated to supplying a wide breadth of quality products that contractors can count on,” said Jamie Samide, Beacon’s vice president of marketing. “Our TRI-BUILT brand was created by the experts at Beacon who know what it takes to deliver on the job site. With TRI-BUILT, contractors can expect a wide range of dependable, well-made, professional-grade products that get the job done right for a reasonable price.”
A new tagline, “Built to Work,” was created to reinforce TRI-BUILT’s brand attributes.
Also included in the refresh is a new mascot, a dog standing at attention, which was designed to be recognizable with TRI-BUILT and represent trust and partnership.
“The brand evolution will generate contractor confidence in the extensive product line and become more recognizable with our customers,” Samide said.
Beacon operates more than 400 locations in the United States and Canada.