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05/09/2022

AZEK and Russin partner for Captivate trim and siding

The exclusive Captivate line includes a range of profiles complementary to a variety of architectural styles.
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AZEK RUSSIN Captivate A
The Captivate line in a white shingle.

The AZEK Company Inc. has introduced Captivate, a new line of prefinished siding and trim developed in collaboration with Russin, a premier distributor and pre-finisher of building materials.  

Captivate products will be available exclusively through Russin for distribution to 13 Northeastern and Mid-Atlantic states.  

The Captivate line will include a range of siding and trim profiles complementary to a variety of architectural design styles, including shingle siding that duplicates the look of natural cedar shingles,  board and batten siding for either accent areas or an entire elevation, and dozens of trim profiles for a complete, finished look. 

Consistent with other products offered by AZEK Exteriors, Captivate is specially designed to provide a premium product able to withstand the elements. Captivate will be available in 12 regionally popular quick-ship colors inspired by nature and the Atlantic seaboard, with additional custom colors available by special order.  

“AZEK Exteriors has made a name for itself and its trim and siding products because of our material engineering, superior performance, and trusted durability, especially in harsh conditions. With best-in-class aesthetics, our products are also as attractive as they are durable,” said Nam Ong, general manager, AZEK Exteriors. “We are proud to partner with Russin in the launch of Captivate, leveraging  our combined technologies to offer pre-finished siding and trim products that looks just like painted  wood but will stand the test of time with little to no maintenance.” 

The Captivate line is developed using Russin’s high-tech machinery to apply quality tested paints in a  consistent and controlled manner, as opposed to field finishing which can be inconsistent due to variations in paint lots and the quality and workmanship of a local paint crew. With Captivate, the paint is cured in a controlled environment not subject to wind and weather conditions for industry-leading quality control. Captivate also carries a warranty from the paint manufacturer, in addition to the AZEK  Exteriors Limited Lifetime Warranty on the substrate itself. 

“Builders and remodelers in our region know AZEK, and its products are well-liked and sought after because of their durability and longevity. At Russin, we are excited to partner with AZEK to bring a  premium, prefinished option to market,” said Jordan Russin, co-president of Russin. “With Captivate, installers no longer have to worry about specific paint requirements for PVC building products. And homeowners will appreciate a truly low-maintenance, beautifully painted finish so they can enjoy their  spaces worry-free.” 

Based in Montgomery, N.Y., Russin is a distributor and pre-finisher of building materials covering 13 Northeast and Mid-Atlantic states. The company owns and operates distribution, milling, and factory finishing facilities.

Chicago-based AZEK’s building products portfolio includes TimberTech decking, Versatex AZEK Trim, and StruXure pergolas.