Altenloh, Brinck & Co US makes big leadership moves

The manufacturer of the SPAX and TRUFAST brands has named two new vice presidents.
5/3/2023
Derek Fielding SPAX ABC
Derek Fielding is the new vice president of strategic marketing at Altenloh, Brinck & Co US.

Altenloh, Brinck & Co US, announced the appointment of Derek Fielding as its new vice president of strategic marketing.  

Additionally, as part of a new strategic focus for SPAX fasteners, Eric Ashack has been promoted to the position of vice president of sales for the brand. 

“We are excited to welcome Fielding to the Altenloh, Brinck & Co US, team and to announce the promotion of Ashack,” said Jason Beals, chief sales officer of Altenloh, Brinck & Co US. “Both are seasoned professionals, having proven experiences to deliver business performance and growth in complex, competitive industries.”

In this new role, Fielding will be responsible for the design and implementation of comprehensive omni-channel marketing strategies, inclusive of building a robust digital marketing and technology strategy that supports all three brands, to ensure the company continues on its aggressive growth path, the Ohio-based manufacturer said.

Eric Ashack SPAX ABC
Eric Asack has been promoted to the position of vice president of sales, SPAX.

“The vice president of sales at SPAX is a newly reimagined role that will give us the ability to further strengthen our existing positions inside of leading home centers, and also grow in markets that we don’t serve well today by ensuring that we provide the right products, services, and programs our customers are looking for,” Beals said. 

Fielding joins Altenloh, Brinck & Co US, from Fortune Brands Innovations where his career spanned 15 years, including various roles within strategic marketing, product development, and consumer & market insights. In addition to his experience with Fortune Brands, Fielding’s professional background includes experiences with Newell Brands and Libbey.

Ashack started as the product management leader with SPAX in August 2020.  He has over 15 years of professional experience across a diverse set of industries and over five years of experience within the lumber and building materials industries.  

Prior to joining SPAX, he spent three years with National Nail Corp. in roles ranging from business development to product development. 

Located in Bryan, Ohio, Altenloh, Brinck & Co US, Inc. is a division of the German-based family-owned company celebrating its 200-year anniversary in 2023.  The company manufactures and distributes engineered fasteners for the residential and commercial building material industries.

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