Ace launches vintage-inspired logos
Ace Hardware announced the launch of Vintage Threads – a collection of high-quality shirts and hats that feature historic logos from Ace Hardware’s history, some dating back to the company’s founding in 1924.
“With Ace hitting our 100-year milestone in 2024, it seemed like the perfect time to look back at the long history of Ace and offer a collection of apparel that encapsulates its heritage,” said Kim Lefko, chief marketing officer for Ace Hardware.
The logos featured in the collection, said Ace, hint at the company’s origins in Chicago 100 years ago.
To create the line of vintage-inspired apparel items, Ace Hardware partnered with American Needle, another historic Chicago company.
Vintage Threads includes an assortment of high-quality shirts, said the firm, all made from 100% organic cotton, plus baseball caps and knit hats.
The product line is part of the retailer’s 100-year anniversary celebrations taking place this year.
Besides summer BBQ events all, there’s a planned Ace 100th Anniversary Block Party June 29, and the Ace Fall Convention in Chicago August 8-10.
The Vintage Threads apparel collection will continue to grow with additional designs and pieces planned, said the company.
Items will be available nationally at participating Ace Hardware stores and online at AceHardware.com, said the firm, as well as other national retailers such as Urban Outfitters, Lids, Tillys, Fanatics, and more.
“We are proud to introduce this line of apparel that honors the legacy of Ace Hardware,” said Lefko.
