The COO also singles out 84 Lumber’s real estate development division, which takes care of greenfield growth. “Building new stores and expanding services creates more opportunities for our associates,” said Cicero, who has been with the company for 37 years.
Being a privately-held company is part of the company’s formula for success, according to Amy Smiley, 84 Lumber vice president of marketing.
“We are a privately held company and we are different than some of our competitors,” Smiley says. “We have a family atmosphere here.”
It's also an atmosphere, she says, where large initiatives can move quickly from idea to execution.
“We can make a decision and get 5,800 associates behind that decision,” Cicero notes. “And we are transparent with our customers and vendors with that decision. It’s really the strength that will allow this company to grow for a long, long time.”
Cicero compares reaching the $4 billion mark to winning the Super Bowl. The company has knocked on the door a few times but has never crossed the threshold; until now.
“I think our associates really feel that way today,” he says. “There is real pride in how everyone has worked toward that goal.”