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True Value points to Q4 momentum
Orlando, Fla. -- Chicago-based hardware co-op True Value Co. reported wholesale revenues increased 2.3% in the fourth quarter of 2010, and retail revenues increased 4.6% for the quarter.
CEO Lyle Heidemann delivered the preliminary results to True Value members during the General Session of the co-op's 2011 Spring & Rental Market held here in Orlando.
"Our fourth quarter results should give us some momentum going into 2011," Heidemann said.
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Green all along
Throughout the downturn of the last four years or so we have seen the lumber and building materials industry shrink dramatically. Some estimates of sales shrinkage at the dealer level put it beyond 50%. In some markets, that estimate is absurdly low. There is no denying that everyone in all segments and steps in the chain is battered. Unfortunately, even the homeowner/consumer is somewhat damaged as well.