VIDEO SHOWCASE: Carr Hardware wins gold

The Dewitts, a fictional family of DIYers, powers retailer to a Telly Award

Pittsfield, Mass.-based Carr Hardware’s series of television commercials featuring the Dewitts, a family of do-it-yourselfers (get it?), won a gold Telly Award.

Watch the paint episode here:

The series of commercials won the award in the business to consumer category. 

Founded in 1979, the Telly Awards honors excellence in video and television across all screens and is judged by the Telly Award Judging Council, a group of leading video and television experts from some of the most prestigious companies in entertainment, publishing, advertising, and emerging technology, such as WarnerMedia, NBC News, Framestore NY, and Vimeo to name a few.

President of Carr Hardware, Bart Raser stated “All the credit goes to Ryan and John at Clayson Creative and Carr’s marketing guru Amy. ”

Chief Creative Officer and Owner of Clayson Creative, Ryan Cowdrey adds, “Carr Hardware gets it. When you are creating a marketing campaign and spending a lot to get your name in front of customers, it’s so important to have memorable content. It’s silly enough to keep you laughing but smart enough to make you choose Carr Hardware every time.”

a group of people standing in front of a store
The Dewitts seek help, and receive it, at Carr Hardware.