Viance launches DesignWood.com
Viance rolled out a new website, designwood.com. The new site features the benefits of Viance’s colorant for DesignWood pre-colored, preservative treated wood.
“Pre-colored treated wood has transformed the Canadian market in the past decade and the concept is also growing in popularity with US contractors and DIYers. DesignWood pre-colored treated wood saves time and money for hundreds of thousands of outdoor projects in the most severe weather conditions,” says Edie Kello, Viance’s director of marketing.
DesignWood was developed and optimized for use with Preserve CA/ACQ. The colorant component is pressure treated into the wood at the same time as the preservative system. The fully dissolved copper preservative penetrates deep into the wood cells providing protection against wood decay fungi and termites, and enhancing color life. So much so that DesignWood’s proprietary formulation provides color that lasts up to three times longer than other products on the market—and outlasting cedar and redwood color. The natural beauty of the wood grains shows through a rich, warm brown tint.
The new website is written in both English and Canadian French and has a clean, modern look that is easy to navigate. DesignWood is also marketed under the BareFoot Brown Decking and Woodland Brown Fencing brands.