Tractor Supply Company is adding new services to its Neighbor’s Club loyalty program while rebranding its Petsense brand.
The Petsense retail brand is being rebranded as Petsense by Tractor Supply. As of June 26, Tractor Supply operated 178 Petsense locations in 23 states.
According to Tractor Supply, the rebranding is designed to attract new pet owner customers to both Petsense and Tractor Supply stores. Under its namesake banner, the Brentwood, Tenn.-based retailer operates 2016 stores in 49 states.
The latest updates to Neighbor’s Club, which currently has more than 26 million members, are designed to meet evolving pet customer demands. Tractor Supply is adding new ways to earn services such as free pet washes and grooming.
The retailer said the expansion of Neighbor’s Club benefits to Petsense by Tractor Supply, beginning on August 22, also allows customers access to a wider selection of brands and supplies such as premium dog and cat food brands from Fromm, Orijen, and Royal Canin, among others.
“Neighbor’s Club has been a true differentiator for Tractor Supply as we’ve seen strong growth in membership enrollment, increased spending levels and industry-leading retention levels with our high-value customers,” said Hal Lawton, president and CEO of Tractor Supply. “Finding new ways to provide additional value through the expansion of Neighbor’s Club to pet parents at Petsense by Tractor Supply is a natural fit given the complementary nature of the brands.”
The Tractor Supply app also offers a “My Pet” personalization which provides a differentiated digital shopping experience for pet customers like VetInsight, connecting pet parents with a veterinarian for guidance and recommendations, and Tractor Supply Rx, a feature that gives customers the ability to order pet medications through Tractor Supply.
Additionally, Petsense by Tractor Supply locations are freshening things up for customers. The stores will now have a friendlier, more modern and welcoming experience, Tractor Spply said.
The new external signage and internal décor has been unveiled at the Murfreesboro, Tenn. location with the remaining locations to be completed the end of this year.
“Petsense by Tractor Supply offers our customers a differentiated shopping experience with the curated, premium brands and services they love. We’re excited to provide our customers with a more meaningful loyalty program through Neighbor’s Club,” said Matthew Rubin, senior vice president and general manager of Petsense by Tractor Supply. “Our ability to build and strengthen our relationship with our pet parents and offer them additional value is what makes this expansion really special.”
Petsense by Tractor Supply is kicking off the Neighbor’s Club launch and store refresh project by supporting Hill’s Pet Nutrition’s Food, Shelter & Love Program at all 178 locations nationwide on August 27. The program, which began in 2002, provides shelter partners with training, visuals and other digital aids to increase adoption awareness, plus exclusive discounts on Hill’s brand pet food.
In total, Hill’s Pet Nutrition’s Food, Shelter & Love Program has provided over $300 million worth of food to more than 1,000 shelters, giving over 12 million pets a home. Additionally, Hill’s provides useful adopter bags with coupons, as well as training and pet parent tips at their New Pet Parent website to pet owners.
Petsense by Tractor Supply will also be hosting a contest on their Facebook page, requesting “Gotcha Day” stories to reward five lucky winners with a Petsense gift card.