Tractor Supply Company announced that it has rolled out upgrades to its Neighbor’s Club loyalty program.
The enhanced program, created in response to customer feedback, provides members points for their purchases and membership levels based on their annual spending.
Tractor Supply says it now has more than 20 million existing Neighbor’s Club members, with the enhancements designed to thank its loyal customers, attract and retain new customers and continuously improve the farm and ranch retailer’s shopping experience.
“At Tractor Supply, we support a lifestyle and our customers are the heart of our business,” said Christi Korzekwa, Tractor Supply’s SVP of marketing. “We constantly strive to find new and innovative ways to provide them with the best possible experience. The significant upgrade in our Neighbor’s Club loyalty program is just one of the ways we can do that,”
All membership levels of Neighbor’s Club will now earn points for every dollar spent, with members of higher tiers earning points more quickly. Member’s points can be used to earn dollars off merchandise or purchase services such as pet washes.
TSC Personal Credit Cardholders will automatically receive Preferred Plus Neighbor status and earn five points per dollar spent when purchasing with their card.
To kick off the new program, Tractor Supply will host a virtual concert experience in May for all Neighbor’s Club members. The intimate, live-streamed event, will feature a top entertainer to be announced at a later date.
Current members of Neighbor’s Club will automatically be enrolled in the enhanced program. Membership levels will be based on cardholder status or annual spending, with points being awarded with purchases as of April 1.
Non-members can join Neighbor’s Club for free by signing up in store, online, or through the Tractor Supply mobile app. Members can check their member level and point balance by signing in online or with the app.
Based in Brentwood, Tenn., Tractor Supply operates more than 1,920 stores in 49 states along with over 180 Petsense locations in 25 states.
In February, Tractor Supply made big news when it reported that it was acquiring Orscheln Farm & Home in an all-cash transaction for approximately $297 million, net of acquired estimated future tax benefits of $23 million.
Orscheln Farm & Home operates 167 stores located in 11 states including Missouri, Kansas, Nebraska, Iowa, Indiana, Oklahoma, Arkansas, Texas, Kentucky, Illinois and Ohio. The company's corporate office is located in Moberly, Mo., where it also maintains a distribution center.