Tractor Supply partners with Professional Bull Riders

Tractor Supply Company announced a multi-year agreement to be the official “Life Out Here” partner for Professional Bull Riders (PBR), the world’s leading bull riding organization. 

The partnership, which brings together two of the largest brands in their respective industries, features a multi-channel marketing plan. It includes a Tractor Supply-branded TV broadcast set, CBS television integrations and commercials, enhanced digital media experiences, local store activations across the country, and custom content incorporating Tractor Supply and PBR rider talent.

For the first time ever, the PBR broadcast desk on CBS will transform from a set within the arena to a Tractor Supply-branded, open-air broadcast booth featuring both brands and enabling fan engagement during the pre-show broadcast. 

Tractor Supply will also have exclusive branding with the in-arena broadcast booth as announcers provide dirt-side commentary, conduct rider interviews and capture the excitement of the competition.

“Tractor Supply customers are some of Professional Bull Riding’s biggest fans, and a partnership with PBR presents an ideal opportunity to support our customers and their passions,” said Christi Korzekwa, senior vice president, marketing, at Tractor Supply. “Professional bull riding is an exciting, dynamic and rapidly growing sport, attracting many fans who live and love Life Out Here. We are very excited about our partnership with PBR and the potential it also brings to attract new customers to Tractor Supply while bringing more PBR action to our local communities.”