Tractor Supply names new SVP, GM of Petsense

Press enter to search
Close search
Open Menu

Tractor Supply names new SVP, GM of Petsense

By HBSDealer Staff - 01/25/2021
Matthew Rubin

Tractor Supply Company announced that Matthew Rubin has been named senior vice president and general manager of Petsense, effective Feb. 1.

Rubin will report directly to Hal Lawton, president and CEO of Tractor Supply, and will join the company’s executive committee. Rubin will succeed Steve Neibergall, vice president of Petsense, who has announced his intent to retire after a successful transition of leadership.

The farm and ranch retailer operates more than 180 Petsense stores in 25 states in addition to over 1,900 Tractor Supply branded stores in 49 states.

“We are extremely pleased to welcome Matthew to Petsense. Matthew is a seasoned retail executive with a strong history of accomplishments. His skill set and extensive experience will be an immediate asset to Petsense as we look to enhance our merchandising, productivity and customer experience,” said Hal Lawton, Tractor Supply Company’s President and CEO.

Lawton continued, “We would like to thank Steve for all he has done for Petsense over the last six years, and we wish him the very best in his retirement.”

Rubin brings over 20 years of experience in retail strategy, operations and merchandising to his role at Petsense. He previously served as senior vice president of business development & growth at The Michaels Companies, where he was responsible for developing and leading MichaelsPro, mergers and acquisitions (M&A), and managing key strategic growth initiatives across the company.

Prior to joining Michaels in October 2018, Rubin was an executive in Accenture Strategy's North America Retail Practice, specializing in transformational corporate strategy, M&A, restructuring, multi-channel operations and retail real estate. Before joining Accenture in April 2015, he was a Partner at Consolidated Venture Partners & Consolidated Marketing, a consumer goods advisory, marketing and investment firm, and a co-founder and finance partner at OnTrend Products, a privately held consumer goods design and manufacturing firm.