Tractor Supply names new SVP and chief marketing officer
Automotive marketing veteran Kimberly Gardiner succeeds the retiring Christi Korzekwa.
Tractor Supply Company announced that Kimberley Gardiner has joined the retailer as senior vice president and chief marketing officer (CMO).
Gardiner succeeds Christi Korzekwa who previously announced her plans to retire.
According to the Brentwood, Tenn.-based farm and ranch retailer, Gardiner brings to the Company more than 22 years of marketing experience As CMO, she will focus on driving accelerated growth by elevating Tractor Supply’s brand and marketing capabilities.
Under Korzekwa’s leadership, the Tractor Supply brand significantly improved its unaided brand awareness and cultivated a highly engaged customer base, the company said.
“We are excited to welcome Kimberley to Tractor Supply. She is a creative marketer with a proven track record of success in developing and implementing growth strategies,” said Hal Lawton, President and Chief Executive Officer of Tractor Supply. “Her extensive background and data-driven approach to brand development, as well as her reputation for innovation, will help evolve our marketing organization and continue to build on the strength of the Tractor Supply brand.”
Gardiner joins Tractor Supply from Volkswagen of America, where she served as chief marketing officer and senior vice president since 2020. In this role, she led brand strategy, brand and retail content, media planning, dealer marketing operations and consumer experience marketing.
Before Volkswagen, Gardiner held various leadership positions in the automotive industry, including serving as the chief marketing officer for Mitsubishi Motors North America and director of marketing for Kia Motors America.
Regarding Korzekwa’s tenure at Tractor Supply, the CEO said, “Over the last ten years, Christi has been a driving force behind our marketing programs that have deepened our connection with our customers.”
“Christi was instrumental in the development of our Neighbor’s Club loyalty program in 2015 and its reinvention in 2021 to a tiered membership program with over 26 million members today,” Lawton noted. “On behalf of the Tractor Supply team, we are truly grateful to Christi for her service and wish her the best in her retirement.”
Tractor Supply operates more than 2,000 stores in 49 states along with 178 Petsense stores in 23 states.