Throwback Thursday: the Force Awakens
In 1997, HomeBase prepared to expand its home improvement empire.
A long time ago — Nov. 24, 1997 — the issue of National Home Center News, the forerunner of HBSDealer, featured a renovated HomeBase home center on page one. The headline reads: “HomeBase Awakens.” It further explained that after five years of no net store growth, the retailer had plans to open 18 to 24 units by 2001.
Additionally, the Irvine, Calif.-based home improvement chain with 85 stores planned to remodel 17 Southern California stores in a space of six months.
“HomeBase president Allan Sherman said the accelerated expansion and remodeling will allow the company to maximize its advertising and the promotion of its prototype format,” the article read.
A glimpse of that dec0r-focused prototype format can be seen above.
Despite the valient effort, the story of HomeBase ended in disappointment. In 2000, It converted most of its stores to the home-decorating concept House2Home, which went out of business a couple years later.
Share your memories of HomeBase at [email protected] for inclusion in a future edition of Throwback Thursday.
HBSDealer’s Throwback Thursday is sponsored by Schaffer Associates, a national management consulting firm specializing in executive search and organizational strategies for the hardware, home improvement, building materials, and consumer products industries. As the premier management consulting firm serving the industry, we help build organizations and leadership teams that foster corporate growth and success well into the future. Contact us at SchafferAssociates.com.
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