Throwback Thursday: Handyman’s makeover
Back in 1986, a renovation was aimed at fighting off some big, new competition.
The July 14, 1986 issue of National Home Center News, the forerunner of HBSDealer, carried a story of renovation and rebranding under the headline: “Handyman undergoes facelift for brighter appearance.”
As evidenced in the La Mesa, Calif., store, the redesign included a denser power aisle, brighter signing, and more attractive merchandise presentations. The company was in the process of renovating all 53 of its stores.
“The reason is clear, competition has heated up in the San Diego area, primarily from Home Club and The Home Depot,” the article reported.
Overseeing the La Mesa, Calif., store was manager Randall A. Legault. He pointed out higher gondolas and a uniform color for signage — red. “One color scheme brings the whole store together,” he said.
Unfortunately for Handyman, the major redesign initiative failed to move the needle. Before the year was over, the company’s board of directors recommended to liquidate the company in the best interest of shareholders.
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HBSDealer’s Throwback Thursday is sponsored by Schaffer Associates, a national management consulting firm specializing in executive search and organizational strategies for the hardware, home improvement, building materials, and consumer products industries. As the premier management consulting firm serving the industry, we help build organizations and leadership teams that foster corporate growth and success well into the future. Contact SchafferAssociates.com.
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