Structurlam names new vice president of sales
Structurlam, the mass timber manufacturer, has appointed Paul Drace as the company’s new vice president of sales for its Construction East Division and Industrial North America.
Based in Wisconsin, Drace brings an extensive background in engineered wood, with experience working with major suppliers including Weyerhaeuser, RedBuilt, and SmartLam.
In his new role, Drace will lead construction sales regions to drive sales efforts, promoting and expanding the company’s mass timber work, Structurlam said.
“With a strong diverse background in engineered wood, Paul will be a tremendous asset to not only our sales team, but for our customer and technical services teams,” said Paul Sehn, Structurlam’s senior vice president of sales & marketing. “With Paul joining our sales leadership team, we will be able to bring heightened focus to Structurlam’s growth and advance the mass timber movement across North America.”
Based in Penticton, British Columbia, Struturlam maintains mass timber production facilities in Penticton, Okanagan Falls, and Oliver, B.C., as well as Conway, Ark.
Structurlam is a provider of mass timber solutions for construction and industrial markets in Canada and the United States. The company produces structural laminated mass timber and industrial products including CrossLam CLT panels and GlulamPLUS glue-laminated columns and beams.
HBSDealer recently discussed the mass timber market with Structurlam CEO Hardy Wentzel.
