SRS Distribution and ESPN Events announced that the roofing and building materials distribution is the new title sponsor of the Las Vegas Bowl.
The SRS Distribution Las Vegas Bowl will make its debut in its new home at Allegiant Stadium this December. The deal in part of a five-year agreement.
The annual college football postseason event will also feature a new matchup between the Pac-12 and Big Ten conferences, as part of a rotating cycle that also includes the Southeastern Conference.
“We are truly excited to welcome SRS Distribution to the Sports and Entertainment Capital of the World,” said John Saccenti, executive director of the SRS Distribution Las Vegas Bowl. “This creates an exciting relationship just as our game reaches new heights in its 30th year by moving into a new, state-of-the-art stadium and kicking off our matchup with three top conference brands that span across the nation.”
“We are thrilled to be the presenting sponsor of the Las Vegas Bowl,” said Dan Tinker, president and CEO of SRS Distribution. “At SRS, our focus is building success for our employees, our customers, our suppliers and the communities we serve. With our team members’ and customers’ passion for college football, being a part of the Las Vegas Bowl is a special opportunity and we are honored to be working with ESPN Events.”
The SRS Distribution Las Vegas Bowl is one of 17 bowl games owned and operated by ESPN. The 2020 event was canceled due to the COVID-19 pandemic.
“We look forward to doing our part to make sure the SRS Distribution Las Vegas Bowl is an over-the-top event for the fans, the city and the annual representative schools from these three great conferences,” Tinker said.
Based in McKinney, Texas, SRS operates more than 440 locations across 45 states.