Spring has sprung at Lowe’s
With new homeownership continuing to rise, spring offers many possibilities.
Lowe’s is creating new ways for customers to ‘seed spring,’ including the return of Lowe’s SpringFest event April 7-May 4.
SpringFest, said the retailer, will also bring enhanced in-store experiences and workshops, breakthrough values on top spring products and a special initiative to bring more plants into the world leading up to Earth Day, held this year on Friday, April 22.
“Our customers look forward to their first spring trip to Lowe’s, as that’s the unofficial start to the season for them,” said Marisa Thalberg, executive vice president, chief brand and marketing officer at Lowe’s.
“This year, Lowe’s is proving that the possibilities of spring at home have only just begun with an all-new SpringFest in-store experience and everything that our customers need to step outside and kick off the season,” said Thalberg.
Seeds for Earth Day
Lowe’s said it knows what the season means to customers. That’s why the company is seeding the possibilities of bringing up to one million new plants into the world for Earth Day.
For every person who posts a tulip emoji alongside #SeedingSpring on social media on the first day of spring, March 20, Lowe’s said it will share a real-life seed ahead of Earth Day by surprising customers with unexpected seed giveaways at select in-store locations and by planting new plants and flowers in Lowe’s Charlotte hometown community initiative.
Lowe’s said its second annual SpringFest event will return online and in-store, and includes new 30-minute in-store lawn and garden “walking tours” with Lowe’s Red Vest store associates and top values on spring must-haves.
Spring Festival Garden Tours will be offered three times per day, every Tuesday and Thursday, starting Tuesday, April 19. Customers can register for a timeslot beginning April 7 at Lowes.com/SpringFest.
The company said that throughout the season, customers looking to refresh their DIY skills can register for upcoming projects like “How to Build and Plant a Raised Garden Bed” and “How to Create a Beautiful Lawn” at DIY-U by Lowe’s – the retailer’s new shoppable learning platform for livestream and in-store workshops – at Lowes.com/DIYU.
Based in Mooresville, N.C., Lowe’s Companies, Inc., serves approximately 19 million customer transactions a week in the U.S. and Canada. With fiscal year 2021 sales of over $96 billion, Lowe's and its related businesses operate or service nearly 2,200 home improvement and hardware stores and employ over 300,000 associates.