News reports describe high arching water sprays, mobilized fire departments, smoldering piles of twisted metal and “horrid fumes.”
The scene of the devastation was Ferrara Lumber of Seneca Falls, in the Finger Lakes region of upstate New York. The store erupted in fire on July 3.
The Ferrara Building Supplies Facebook account posted the following message:
“The Ferrara Lumber family would like to thank everyone for their tremendous support. A huge thank you to the first responders, we hope everyone one of you is safe. We are hoping to have the business up and running within the week at our Rumsey Street location. More to come. We are down, but not out!”
The post quickly generated more than 130 comments of support for the third-generation family business.
Subsequent posts described the steps toward quickly setting up shop at Rumsey Street.