Regal Ideas partners with Sherwood Lumber

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Regal Ideas partners with Sherwood Lumber

By HBSDealer Staff - 09/25/2020
Deck railing from Regal Ideas.

Under a new distribution agreement, Sherwood Lumber will distribute Regal Ideas aluminum railing 

The two companies said they are joining forces to provide the best award-winning, outdoor living products and personalized services in the decking and railing category to contractors, builders, architects, and homeowners in the Northeast.

“We are proud to partner with Sherwood Lumber, a leader in the building materials distribution business to the home improvement industry with a track record of providing excellent Sales and Service to their customers,” said Andrew Pantelides, vice president of marketing and business development for Regal Ideas. “Their go-to-market and social strategies parallel ours. We are looking forward to providing Regal products in their markets.”

Sherwood Lumber will stock Regal ideas products in their distribution centers and now be offering the complete line of innovative Regal ideas products, that include “easy to install” Regal Aluminum Railing systems in pickets or glass panels, Crystal Rail frameless glass railing systems, LED technology, Wood railing systems and accessories.

“At Sherwood, we are committed to defining what being a premier distributor in exterior building products looks like,” said Todd London, SVP of marketing and sales at Sherwood Lumber. “With the addition of Regal Ideas, Sherwood can now offer a full offering of decking options and accessories. There is no doubt Aluminum railing systems is an area where the industry is headed and Regal Ideas is a leader in the space”

Along with its products, Regal Ideas’ “turn-key” merchandising and marketing programs will also be available through Sherwood Lumber to dealers across the Northeast region.

Sherwood Lumber is based in Melville, N.Y. with Regal Ideas headquartered in Delta, British Columbia. 


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