Irene Tasi, leader with two decades of experience, steps up to newly created role at paint giant.
Irene Tasi takes over as chief growth officer, a newly created role at PPG, starting Dec. 6.
PPG announced the appointment of Irene Tasi as chief growth officer (CGO), effective Dec. 6, 2021. In this newly created role, she will report to PPG Chairman and CEO Michael McGarry.
“Irene is a proven, entrepreneurial leader who will help to drive our growth strategy and deliver distinctive experiences for our customers,” McGarry said.
Tasi will lead and accelerate the Pittsburg-based firm’s growth agenda, with responsibility for corporate strategy, long-range planning, marketing, brand and sales excellence, digital, market-driven innovation, and new growth initiatives, the company said.
“She brings strong expertise in commercial excellence, strategic marketing, digital and data analytics, and brand management,” said McGarry. “Throughout her career, Irene has demonstrated a record of helping businesses grow and delivering exceptional results for customers and shareholders.”
In her new role, the firm said, Tasi will serve as a member of the company’s operating committee.
Over the past 20 years, Tasi has served in various leadership positions of increasing responsibility at Masco Corporation, a global leader in the design, manufacture and distribution of branded home improvement and building products.
Most recently, Tasi was president of Kichler Lighting, where she successfully completed the integration of the business into Masco. This included developing and executing a strategic plan to achieve revenue and profit growth, driving operational excellence, and building a new product development engine.
Prior to this, she served as vice president of sales for Masco Cabinetry, now Cabinetworks, where she led the dealer and retail channels, and developed and implemented strategies to maximize market penetration and overall revenue, the company said.
Tasi holds a BA degree in international relations from the University of Windsor, Ontario, Canada, and an MBA from Eastern Michigan University.
PPG, for more than 135 years, works every day to develop and deliver the paints, coatings and materials that customers trust, the company said.