Stine Lumber of Sulphur, La. is celebrating the 102nd birthday -- that's right, the 102nd -- of founder and WWII veteran J.W. Stine with a weekend limited-edition poster giveaway.
Along with a dramatic aerial dogfight scene, the poster includes a photo of J.W. as a United States Army Air Force Martin B-26 Marauder pilot during WWII, as well as a more recent photo of the retail industry leader.
The artwork was originally an AAF recruitment poster. Posters will be given away to customers beginning Saturday, Aug. 1 at all 11 of its large-format home centers in Louisiana.
"The response has been incredible," said Jeremy Stine, the company's director of marketing and grandson of J.W. "Over 5,000 people combined on Facebook and Instagram have liked the post of the image of the poster."
The idea for the poster give-away emerged after a brainstorming session to celebrate J.W.'s birthday. "So we started doing some research on the plane J.W. flew, the B-26 Marauder," Jeremy Stine said, "and came across the B-26 AAF recruitment poster and decided it would be a nice way to honor him for his service by printing commemorative posters for his 102nd birthday."
Two thousand J.W. Stine birthday posters were printed. "My gut tells me we may need to consider another print run," Jeremy said.
Stine Home & Yard was selected as a 2020 STIHL Hardware All Star from the state of Louisiana.