The events of the past year have accelerated consumer trends toward ethical consumption and the demand for transparency and DEI (Diversity, Equity and Inclusion) from the brands and outlets they patronize. While affordability is still the key purchase-diver, customer focus on these areas is emerging as one of the biggest game-changers for manufacturers in this decade.
Here are the results from the latest poll (respondents were allowed to pick three):
Environmental impact, 7%;
Ethical manufacturing and supply chain, 27%;
Pro-health and wellness, 10%;
Product longevity, 77%;
Diversity & inclusion in marketing, 0%
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