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07/15/2022

Poll question: Inflation and today's customer

How are your customers reacting to higher prices?
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inflation

During the many centuries from the days of the early markets of Mesopotamia, to the high-tech modern retailing industry of today, customers  have always been price sensitive.

But has the recent surge in inflation — 13 straight months — increased that level of price sensitivity, from your perspective?

The latest consumer price index jumped 9.1 percent year-over-year in June.

HBSDealer attempts to better understand the impact of inflation on today's customers—both retail customers and business-to-business customers.

Here's our poll question: