Many suppliers are concentrating on their “A” items, said the paint buyer, and not producing their slower moving items and in some cases sizes that are not as popular. For example, producing gallons only and no quarts.
As far as merchandising, paint is in the center of the Hartville store. “We have a good mix of full-time associates some with professional painter experience and several part-time associates. Paint and accessories are merchandised together in the department,” he said.
Geoff McCaslin, senior category manager for paint and sundries at Orgill adds some color to the paint picture in 2023. “As always, the paint market will be impacted by housing starts. Current research companies expect these numbers to be down.”
Paint projects limited by product availability could rebound as supply becomes more available, said McCaslin. “Our vendor partners anticipate strong and steady pro and DIFM business, at least through the first half of 2023.”
Orgill, said McCaslin, will become a Valspar supplier. “For 2023, we will be working alongside Sherwin-Williams to launch their new Valspar Complete program.”
Alan Shore, director of seasonal merchandise for Orgill offers advice for dealers when they ask: What’s the best way to sell paint?
“We recommend that dealers make paint a focal point. Independent hardware store data shows a paint department drives more traffic, improves margin, and protects from growing e-commerce pressure with DIY customers,” said Shore.
Additionally, widening the scope to include pros helps capture the DIFM demographic, he said. “Margin improves with a pro focus, too, as pro customers purchase a higher mix.”