Old Masters launches Professional Finishes

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Old Masters launches Professional Finishes

By HBSDealer Staff - 07/30/2020
The Old Masters Professional offering

Old Masters, a division of Diamond Vogel, rolled out a new professional line of wood coatings. specifically developed for contractors, builders, and wood shops

The line, sold through independent dealers, will feature advanced water-based spray finishes as well as traditional pre-catalyzed lacquers, conversion varnishes, and sealers.

 “We are taking our extensive understanding of wood coatings and offering a pro focused program that applicators will appreciate for its ease of application, time savings, and value,” says Robert Reints, director of operations at Old Masters. “Our Professional line will be easily identifiable with branding exclusive to its products and supported by its own website that will showcase the product and offer reference material, technical data, and an FAQ section.”

" ... a pro focused program that applicators will appreciate for its ease of application, time savings, and value."
Robert Reints

As part of the release, the company launched an exclusive water-based, single component finish that offers an alternative to traditional pre-cat lacquers and conversion varnishes.

Apex HPP Interior Water- Based Clear Finish sprays extremely well, delivers superior chemical and wear resistance, and offers quick dry times. “Water-based products like Apex HPP meet many of the requirements in areas where VOCs are a concern, one important factor in selecting products for in-field application,” added Reints.

The Old Masters Professional offering includes:

• Apex High Performance Polymer (HPP) Interior Water-Based Clear Finish;

• MultiLac Pre-Catalyzed Lacquer;

• VersiVar Conversion Varnish; and

• Integra Vinyl Sealer.

Old Masters was founded in 1953. The Orange City, Iowa-based company offers retail programs for independent paint, hardware and specialty woodworking retailers.

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