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09/28/2021

NPD Stat of the Week: Online spenders

Here’s the breakdown of youthful spending on home improvement.
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STAT: Online spending on home improvement products has grown across all age groups, but 25-34 year-olds spent 18% of their July 2021 home improvement dollars online, and 35-44 year-olds spent 17% online – each higher than any other age group. 

Source: The NPD Group / Checkout

ANALYSIS: “As consumers hit some of the key life moments, like buying their first home or remodeling, they tend to focus more on projects that have a greater affinity for online purchases,” said Joe Derochowski, home industry advisor at NPD Group.

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The NPD Group is a global information company offering data, industry expertise, and prescriptive analytics. NPD’s Checkout provides receipt-based information on in-store and e-commerce purchases from over 150,000 actively engaged buyers, the largest omnichannel panel focused on general merchandise and foodservice.

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25-34 year-olds spent 18% of their July 2021 home improvement dollars online.