NPD Stat of the Week: June is on fire

STAT: Sales of grills and smokers spiked beginning last April and continued to outpace monthly sales from a year ago. The high point was June of 2020 when sales reached over $550 million for the month.

Source: The NPD Group / Enhanced Retail Tracking Service, 12 months ending March 2021

Commentary: “Now, more than ever, warmer weather gets us outdoors. Once the school year ends, consumers are able to focus more of time at home, making more meals outside, and making meals creative and fun with foods like personal pizzas and smores. This is the time for the industry to elevate messaging around the consumer’s core desires and the moments they are looking to create,” said Joe Derochowski, Home Industry Advisor, The NPD Group.

# # # 

The NPD Group is a global information company offering data, industry expertise, and prescriptive analytics. NPD’s Checkout provides receipt-based information on in-store and e-commerce purchases from over 150,000 actively engaged buyers, the largest omnichannel panel focused on general merchandise and foodservice.